Since 2017, we’ve embarked on a passionate journey as a registered Lebanese social enterprise. Atayeb Al Jabal strives to celebrate authentic flavors and cultural heritage, while also promoting social empowerment. We offer a diverse array of ethically sourced mouneh, artisanal products, and catering services, accessible through various sales channels. With a broad network of key stakeholders, international donors, and support organizations, we’re dedicated to making a meaningful impact.
Vision
Our vision is to create a vibrant and inclusive community where small-scale producers thrive, preserving and sharing Lebanon’s rich cultural heritage. Atayeb Al Jabal aims to be a leading platform that showcases the authentic flavors and traditions of Lebanon’s rural countryside, offering a diverse range of ethically sourced products. We envision a future where every rural entrepreneur achieves economic empowerment and cultural preservation, contributing to a sustainable and interconnected world.
Mission
At Atayeb Al Jabal, our mission is twofold. First, we’re dedicated to empowering small-scale producers in Lebanon’s agri-food and artisanal sectors, enabling them to showcase their talents and products. We take pride in our contemporary approach to traditional dishes, believing that our food not only tastes exceptional but also contributes to the well-being of the local community. Second, we’re committed to supporting startups and micro-small enterprises with comprehensive business support and professional market access.
Value
Empower: Empower rural farmers, food producers and artisans
Mobilize: Mobilize food production skills and generate incomeÂ
Preserve: Preserve food heritage and healthy traditional food practices