Since 2017, we’ve embarked on a passionate journey as a registered Lebanese social enterprise. Atayeb Al Jabal strives to celebrate authentic flavors and cultural heritage, while also promoting social empowerment. We offer a diverse array of ethically sourced mouneh, artisanal products, and catering services, accessible through various sales channels. With a broad network of key stakeholders, international donors, and support organizations, we’re dedicated to making a meaningful impact.

Vision

Our vision is to create a vibrant and inclusive community where small-scale producers thrive, preserving and sharing Lebanon’s rich cultural heritage. Atayeb Al Jabal aims to be a leading platform that showcases the authentic flavors and traditions of Lebanon’s rural countryside, offering a diverse range of ethically sourced products. We envision a future where every rural entrepreneur achieves economic empowerment and cultural preservation, contributing to a sustainable and interconnected world.

Mission

At Atayeb Al Jabal, our mission is twofold. First, we’re dedicated to empowering small-scale producers in Lebanon’s agri-food and artisanal sectors, enabling them to showcase their talents and products. We take pride in our contemporary approach to traditional dishes, believing that our food not only tastes exceptional but also contributes to the well-being of the local community. Second, we’re committed to supporting startups and micro-small enterprises with comprehensive business support and professional market access.

Value

Empower: Empower rural farmers, food producers and artisans

Mobilize: Mobilize food production skills and generate income 

Preserve: Preserve food heritage and healthy traditional food practices

Social Impact

At Atayeb al Jabal, we go beyond delicious food. We're on a mission to empower rural farmers, food producers, and artisans by showcasing their culinary talents globally. When you shop with us, you're not just buying high-quality, ethically sourced products; you're supporting local food production and the talented rural producers who make it all possible. By preserving traditional food practices in some of the world's most remote locations, we ensure that these cultural food experiences continue for generations to come. Thank you for being part of our journey, making a positive impact through authentic food and social empowerment.

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